Baroness Susan Greenfield CBE is a leading neuroscientist and Professor of Pharmacology at Oxford University. Since 1998 she has also been Director of the Royal Institution (RI).
She makes frequent TV and radio appearances, and has written popular science books and articles for the press. In 1998 she was awarded the Michael Faraday medal by the Royal Society for disseminating science to the public.
She has been described as 'our most visible scientist and, with her RI appointment, one of the most influential.' That influence is felt at the highest levels. She has been part of a consultation with the Secretary of State for Industry on science funding. She has also given a consultative seminar to Tony Blair on the future of science in the UK and has reported that, 'Tony Blair is really into the meshing of private and public scientific research.' She has also submitted at Blair's request a memorandum for his consideration on Genetics, Science and Risks. She is also a Forum Fellow at the World Economic Conference at Davos.
Greenfield has been at the heart of efforts to control how controversial scientific issues, like GM crops and cloning, are communicated to the public - most notably, via the Science Media Centre (SMC), which she played the key role in founding, and via her work with the largely industry-backed Social Issues Research Centre (SIRC), whom Greenfield advises.
She was pivotal in the SIRC and RI co-convening a Forum to lay down 'Guidelines on Science and Health Communication' - a code for the media and for scientists as to how science stories should be reported. Among the Forum's members were Sir John Krebs , Chairman of the UK Food Standards Agency , Lord Dick Taverne who went on to become the Chairman of Sense about Science , and Dr Michael Fitzpatrick , who is part of the Living Marxism network.
According to another member of that network, Tony Gilland, in an article for Spiked, 'For Greenfield, the importance of such a code of conduct is clearly demonstrated by the frenzied media coverage generated by Arpad Pusztai's pronouncements on "poisonous" GM potatoes in February 1999. ...One of the problems in this instance, says Greenfield, was the media spotlight "focusing on one maverick".'
The SMC developed out of the work of the Forum, with Greenfield seeing the need to go beyond guidelines and have an organisation that would engage pro-actively with the media. Lord Bragg, President of both the Science Media Centre and the RI, made clear in a debate in the House of Lords that 'this issue has an economic dimension which is of crucial importance to this country. Put bluntly, if ignorance stirred to hysteria by sensationalism were to get in the driving seat, thousands of highly skilled and remarkable opportunities for self-fulfilment, wealth creation and knowledge formation would be lost. The more we know, the more we can make of what we know. There is the sniff of the born-again Luddite in the air, and that could be destructive to our future as a trading country whose increasing wealth depends increasingly on its brains. '
Bragg's linking of commercial considerations with the role of the SMC would appear to sit happily with Greenfield's known views. She has frequently expressed her approval of the highly entrepreunerial character of contemporary science . She happily identifies herself as one of those accused of 'selling their souls' to the private sector. Her attitude is best exemplified by her own research funding where she not only secured £20 million pounds from a pharmaceutical giant (the then Squibb Corporation) for her Oxford Department, but has since co-founded her own privately funded firm, Synaptica, which aims to become a leading neuroscience-based biotechnology company within five years.
A Price Waterhouse Cooper report takes Synaptica as a model for how scientists can gain greater financial rewards out of their biotechnology research: 'Last year, for example, The Sunday Times (January 30, 2000) report